Influence of online engagement of WeChat functions on tourist participation behaviour and leisure travel in Shanghai.

Autor: Wu, Ziyi1 (AUTHOR) wuziyi1005@sina.com, Ge, Yuhui1 (AUTHOR)
Zdroj: Journal of Marketing Communications. Dec2024, Vol. 30 Issue 8, p964-987. 24p.
Databáze: Business Source Ultimate