The Gratifications of Ephemeral Marketing Content, the Use of Snapchat by the Millennial Generation and Their Impact on Purchase Motivation.
| Autor: | Lopez, Evelyn1 flechaj1@uagm.edu, Flecha-Ortiz, Jose A.1, Santos-Corrada, Maria1, Dones, Virgin1 |
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| Zdroj: | Global Business Review. Dec2024, Vol. 25 Issue 6, p1440-1451. 12p. |
| Databáze: | Business Source Ultimate |
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