What is not an effective K-pop marketing practice: Korean exports riding on the Hallyu wave.
| Autor: | Kim, Sumin1 (AUTHOR), Jeon, Seongun2 (AUTHOR), Yi, Youjae3 (AUTHOR) youjae@snu.ac.kr |
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| Zdroj: | Asia Pacific Business Review. Nov2024, p1-16. 16p. 2 Illustrations. |
| Databáze: | Business Source Ultimate |
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