The effects of observing punishment on consumers' decisions to punish other companies during industry-wide crises.

Autor: Chen, Shijiao1 (AUTHOR) joseph.chen@mq.edu.au, Li, Yi1 (AUTHOR), Yao, Jun1 (AUTHOR)
Zdroj: Journal of the Academy of Marketing Science. Nov2024, Vol. 52 Issue 6, p1741-1760. 20p.
Databáze: Business Source Ultimate
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