Native advertising effectiveness: The role of congruence and consumer annoyance on clicks, bounces, and visits.

Autor: LaBrecque, Alexander C.1 (AUTHOR), Voorhees, Clay M.2 (AUTHOR) cmvoorhees@ua.edu, Khodakarami, Farnoosh3 (AUTHOR), Fombelle, Paul W.4 (AUTHOR)
Zdroj: Journal of the Academy of Marketing Science. Nov2024, Vol. 52 Issue 6, p1692-1712. 21p.
Databáze: Business Source Ultimate
Externí odkaz: