Service‐dominant logic and customer engagement based value proposition framework in peer‐to‐peer accommodation: A two‐study approach.

Autor: Ashaduzzaman, Md1 (AUTHOR), Thaichon, Park2 (AUTHOR) park.thaichon@gmail.com, Weaven, Scott1 (AUTHOR), Jebarajakirthy, Charles1 (AUTHOR), Ross, Mitchell1 (AUTHOR), Maseeh, Haroon Iqbal1 (AUTHOR), Hoque, Imranul3 (AUTHOR)
Zdroj: Journal of Consumer Behaviour. Nov2024, Vol. 23 Issue 6, p3232-3252. 21p.
Databáze: Business Source Ultimate
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