The Compassion Fade Framework in the Social Media Context: Applying Place Attachment to Advertising Strategies for Monetary Donations.
| Autor: | Kim, Minseong1 (AUTHOR) minseong.kim@lsus.edu, Kim, Jihye2 (AUTHOR) |
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| Zdroj: | International Journal of Human-Computer Interaction. Nov2024, Vol. 40 Issue 22, p7389-7403. 15p. |
| Databáze: | Business Source Ultimate |
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