THE CORRELATION BETWEEN INTERNAL AND EXTERNAL CUSTOMER SATISFACTION AS A TOOL FOR ACTIVATING SERVICE MARKETING IN SMALL AND MEDIUM ENTERPRISES.

Autor: Regue, Zineb1 z.regue@lagh-univ.dz, Regue, Hadj Mohammed2 h.regue@lagh-univ.dz
Zdroj: International Journal of Professional Business Review (JPBReview). 2024, Vol. 9 Issue 10, p1-39. 39p.
Databáze: Business Source Ultimate