Spokesperson effectiveness in B2B advertising: spokesperson characteristics and posture using eye-tracking.

Autor:	Dutta, Tanusree1 (AUTHOR) tanusree@iimranchi.ac.in, Roy, Subhadip2 (AUTHOR) subhadipr@iima.ac.in, Sarkar, Soumya3 (AUTHOR) soumya@xim.edu.in, Nag, Sudipa4 (AUTHOR) sudipa.nag@gmail.com
Zdroj:	Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 12, p2699-2715. 17p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu