RESPONDENT "HONESTY": A COMPARISON OF COMPUTER VERSUS PAPER AND PENCIL QUESTIONNAIRE ADMINISTRATION.

Autor: Meinert, David1, Vitell, Scott J.2, Blankenship, Ray3
Zdroj: Journal of Marketing Management (10711988). Spring/Summer1998, Vol. 8 Issue 1, p34-43. 10p. 3 Charts.
Databáze: Business Source Ultimate