FIRM-LEVEL POLITICAL BEHAVIOR AND LEVEL OF FOREIGN MARKET INVOLVEMENT: IMPLICATIONS FOR INTERNATIONAL MARKETING STRATEGY.
| Autor: | Keillor, Bruce D.1, Boller, Gregory W.2, Luke, Robert H.1 |
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| Zdroj: | Journal of Marketing Management (10711988). Spring/Summer1998, Vol. 8 Issue 1, p1-11. 11p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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