Collective impact for ocean literacy – inspiring the next generation of ocean champions using social marketing.

Autor:	McHugh, Patricia1 (AUTHOR) patricia.mchugh@universityofgalway.ie, Dromgool-Regan, Cushla2 (AUTHOR) cushla.dromgoolregan@thecamdentrust.org, Domegan, Christine T.1 (AUTHOR) christine.domegan@universityofgalway.ie, Burke, Noirin3 (AUTHOR) noirin@nationalaquarium.ie
Zdroj:	European Journal of Marketing. 2024, Vol. 58 Issue 7, p1715-1738. 24p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu