FEAR AROUSAL, PRIOR PRODUCT USAGE, AND PERSUASION: AN ADVERTISING STUDY.

Autor:	Strong, James T.1, D'Amico, Michael F.1
Zdroj:	Journal of Marketing Management (10711988). Fall/Winter1994, Vol. 4 Issue 2, p1-7. 7p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu