A RESEARCH NOTE ON MARKET MAVENS AND THE DISSEMINATION OF POSITIVE VERSUS NEGATIVE MARKETPLACE INFORMATION.
| Autor: | Schneider, Kenneth C.1, Rodgers, William C.1 |
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| Zdroj: | Journal of Marketing Management (10711988). Fall/Winter1993, Vol. 3 Issue 2, p67-72. 6p. |
| Databáze: | Business Source Ultimate |
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