Transcending paradigmatic schisms and building ontological bridges: How Russ Belk's "extended self" became canonical consumer research.
| Autor: | Thompson, Craig J1 (AUTHOR) Craig.thompson@wisc.edu |
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| Zdroj: | Marketing Theory. Dec2024, Vol. 24 Issue 4, p555-573. 19p. |
| Databáze: | Business Source Ultimate |
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