EXPLORING THE ROLE OF BRAND EXPERIENCE IN DRIVING CONSUMER EMOTIONS AND ENGAGEMENT WITH SPORTS BRANDS IN AUSTRALIA.

Autor:	SCHIVINSKI, Bruno1 bruno.schivinski@rmit.edu.au, MANCUSO, Giulio1 giumancuso@live.it, BRZOZOWSKA-WOŚ, Magdalena2 magdalena.brzozowska-wos@zie.pg.edu.pl
Zdroj:	Scientific Papers of Silesian University of Technology. Organization & Management / Zeszyty Naukowe Politechniki Slaskiej. Seria Organizacji i Zarzadzanie. 2024, Issue 204, p553-574. 22p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu