The application of SCONET scale in the research of consumer ethnocentrism in Serbia.
Autor: | Gašević, Dragana1 dragana.gasevic@vps.ns.ac.rs, Jovičić, Dragoljub1 dragoljub.jovicic@vps.ns.ac.rs, Zdravković, Stefan2 szdravkovic034@yahoo.com, Čakajac, Božidar3 bozidar.cakajac@kg.ac.rs |
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Zdroj: | Marketing (0354-3471). 2024, Vol. 55 Issue 2, p115-124. 10p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |