Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options?

Autor:	Wilken, Robert1 (AUTHOR) rwilken@escp.eu, Schmitt, Julien2 (AUTHOR), Dost, Florian3 (AUTHOR), Bürgin, David1 (AUTHOR)
Zdroj:	Marketing Letters. Dec2024, Vol. 35 Issue 4, p589-602. 14p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu Full text from SpringerLink