Brand-Activistic Videos on YouTube: The Effectiveness of Character Facial Emotions and LGBTQ Focus on Popularity.
| Autor: | Madathil, Johnson Clement1 (AUTHOR) johnson_p190158ms@nitc.ac.in, M., Nithya2 (AUTHOR), Niyas, Muhammed3 (AUTHOR) |
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| Zdroj: | Journal of Current Issues & Research in Advertising (Routledge). 2024, Vol. 45 Issue 4, p423-440. 18p. |
| Databáze: | Business Source Ultimate |
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