Understanding the shift: contextual determinants of classic and alternative servitisation trajectories.
| Autor: | Bagni, Gustavo1 (AUTHOR) gustavobagni@uol.com.br, Godinho Filho, Moacir2 (AUTHOR) moacir@dep.ufscar.br |
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| Zdroj: | Journal of Business & Industrial Marketing. 2024, Vol. 39 Issue 11, p2450-2463. 14p. |
| Databáze: | Business Source Ultimate |
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