Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers.
| Autor: | Huh, Jennifer1 (AUTHOR) jennifer.huh@ttu.edu, Kim, Naeun Lauren2 (AUTHOR) |
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| Zdroj: | Journal of Fashion Marketing & Management. 2024, Vol. 28 Issue 6, p1237-1255. 19p. |
| Databáze: | Business Source Ultimate |
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