The Effect of Customer Orientation on Marketing Performance Through Product Innovation as a Mediating Variable.

Autor: Alipia, Maya1 yayaalipia7@gmail.com, Muhammad Danial, R. Deni1 rdmdanial043@ummi.ac.id, Saori, Sopyan1 sopyansaori@ummi.ac.id
Zdroj: Dinasti International Journal of Economics, Finance & Accounting (DIJEFA). Sep/Oct2024, Vol. 5 Issue 4, p2286-2296. 11p.
Databáze: Business Source Ultimate