What I Like! The Joint Impact of Attitude, Perceived Quality, and Experience on Brand Loyalty: Semi-Parametric Additive Mixed Modeling.

Autor:	Höfling, T. Tim A.1 (AUTHOR), Walter, Nadine2 (AUTHOR), Kuhlenkasper, Torben2 (AUTHOR), Alpers, Georg W.1 (AUTHOR) alpers@uni-mannheim.de
Zdroj:	Review of Marketing Science. Oct2024, p1. 30p. 6 Illustrations.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu