Riding the Gaza Boycott Wave: A Strategic Guide for Malaysian Franchises.
| Autor: | Aisyah Alias, Siti Nur1 sitinuraisyah@utem.edu.my, Mohamed, Nurul Hasyimah1, Mohamad, Maliani2 |
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| Zdroj: | Global Business & Management Research. 2024 Special Issue, Vol. 16, p138-149. 12p. |
| Databáze: | Business Source Ultimate |
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