Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions.
| Autor: | Khalid, Bilal1 (AUTHOR) bilal.kh@kmitl.ac.th |
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| Zdroj: | Management & Marketing. Sep2024, Vol. 19 Issue 3, p382-401. 20p. |
| Databáze: | Business Source Ultimate |
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