Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities.
Autor: | Hashim, Norashidah1 (AUTHOR) norashidah@uum.edu.my, Taleb, Taleb S T1 (AUTHOR), Faudzi, Maryam Sakinah Md1 (AUTHOR) |
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Zdroj: | Journal of Strategic Marketing. Nov2024, Vol. 32 Issue 8, p1274-1289. 16p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |