Entrepreneurial bricolage and micro-business performance: A moderated mediation of innovation capability and digital marketing capabilities.

Autor: Hashim, Norashidah1 (AUTHOR) norashidah@uum.edu.my, Taleb, Taleb S T1 (AUTHOR), Faudzi, Maryam Sakinah Md1 (AUTHOR)
Zdroj: Journal of Strategic Marketing. Nov2024, Vol. 32 Issue 8, p1274-1289. 16p.
Databáze: Business Source Ultimate