Exploring Role of Political Human Brand Personality, Appearance and Behavioral as Political Brand Association in Political Campaigns for Voters' Preferences.

Autor: Fahad, Qazi1 qazi.fahad@bosch-pharma.com, ul Haq, Mirza Amin2 registrar@iqra.edu.pk
Zdroj: Journal of Managerial Sciences. Apr-Jun2024, Vol. 18 Issue 2, p44-65. 22p.
Databáze: Business Source Ultimate