Electronic Word-of-Mouth (e-WOM) Generation in the Book-to-Movie Adaptation: A Comparison of Original Novel Fans and Non-Novel Readers.
| Autor: | Mai Kikumori1 kikumori@fc.ritsumei.ac.jp, Ryuta Ishii1 r-ishii@fc.ritsumei.ac.jp |
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| Zdroj: | Quarterly Journal of Marketing. 2024, Vol. 44 Issue 1, p6-16. 11p. |
| Databáze: | Business Source Ultimate |
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