Marketing to multiple audiences simultaneously using strategic ambiguity: A study of credit card choice behavior.
| Autor: | Banerji, Devika1 (AUTHOR) dbanerji@msudenver.edu, Reimer, Torsten2 (AUTHOR), Roland, Christopher R.3 (AUTHOR) |
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| Zdroj: | Journal of Marketing Communications. Oct2024, p1-20. 20p. 3 Illustrations. |
| Databáze: | Business Source Ultimate |
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