The Impact of Demographics and Cause Related Marketing Participation in the Black Lives Matter Movement on Company Image.
| Autor: | Christie, Jerome1 christia@coastal.edu, Njuki, Joseph1 jnjuki@coastal.edu |
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| Zdroj: | Atlantic Marketing Journal. Summer2024, Vol. 13 Issue 2, p1-16. 16p. |
| Databáze: | Business Source Ultimate |
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