Crafting conceptual proposition‐based contributions: The 7C framework.

Autor: Hollebeek, Linda D.1,2,3,4,5,6 (AUTHOR) deseo79@gmail.com, Srivastava, Rajendra K.7 (AUTHOR), Clark, Moira K.8 (AUTHOR), Urbonavicius, Sigitas2 (AUTHOR), Lim, Weng Marc9,10,11 (AUTHOR)
Zdroj: Psychology & Marketing. Oct2024, Vol. 41 Issue 10, p2396-2411. 16p.
Databáze: Business Source Ultimate
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