Does cuteness enhance luxury brand equity? Exploring the effect of perceived uniqueness.

Autor: Li, Yuan1 (AUTHOR) yuanli@georgiasouthern.edu, Eastman, Jacqueline2 (AUTHOR)
Zdroj: Psychology & Marketing. Oct2024, Vol. 41 Issue 10, p2298-2309. 12p.
Databáze: Business Source Ultimate
Externí odkaz: