How perceived brand localness affects purchase intentions: Examining the role of brand authenticity.
| Autor: | Zhang, Chenyu1 (AUTHOR), Han, Bangwool1,2 (AUTHOR) bellehan@jbnu.ac.kr |
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| Zdroj: | Journal of Global Scholars of Marketing Science. Sep2024, p1-22. 22p. 9 Charts. |
| Databáze: | Business Source Ultimate |
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