Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention.

Autor:	Rawal, Monika1 (AUTHOR), Saavedra Torres, Jose L.2 (AUTHOR), Bagherzadeh, Ramin3 (AUTHOR) Ramin.bagherzadeh@howard.edu, Bhattarai, Ashok4 (AUTHOR), Zaad, Ash5 (AUTHOR)
Zdroj:	Journal of Global Scholars of Marketing Science. Sep2024, p1-20. 20p. 2 Illustrations.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu