The Social Psychological Explanations for the Effects of Social Media Marketing and Traditional Media on Voting Intentions.

Autor: de Almeida, Marcos Inácio Severo1 (AUTHOR) misevero@ufg.br, Vieira, Valter Afonso2 (AUTHOR), Agnihotri, Raj3 (AUTHOR), de Freitas Souza, Rafael4 (AUTHOR)
Zdroj: Journal of Marketing Theory & Practice. Oct2024, p1-18. 18p. 3 Illustrations.
Databáze: Business Source Ultimate