The Social Psychological Explanations for the Effects of Social Media Marketing and Traditional Media on Voting Intentions.
Autor: | de Almeida, Marcos Inácio Severo1 (AUTHOR) misevero@ufg.br, Vieira, Valter Afonso2 (AUTHOR), Agnihotri, Raj3 (AUTHOR), de Freitas Souza, Rafael4 (AUTHOR) |
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Zdroj: | Journal of Marketing Theory & Practice. Oct2024, p1-18. 18p. 3 Illustrations. |
Databáze: | Business Source Ultimate |
Externí odkaz: |