Design and psychometric validation of a Customer Analytics Capabilities (CAC) scale: empirical evidence in Colombian organizations.
| Autor: | Maya Restrepo, María Alejandra1 alejandra.maya@udea.edu.co, Pérez Rave, Jorge Iván2 investigacion@idinnov.com |
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| Zdroj: | Cuadernos de Administración. Jan-Apr2024, Vol. 40 Issue 78, p1-24. 24p. |
| Databáze: | Business Source Ultimate |
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