Gauging the impact of M-marketing capabilities on perceived sales performance of organization.
| Autor: | Babar, Junaid1 junaidkhan.edu7@gmail.com, Abrar, Muhammad1 abrarphd@gcuf.edu.pk, Shahbaz, Muhammad2 shahbaz755@yahoo.com |
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| Zdroj: | International Journal of Management Research & Emerging Science (IJMRES). Sep2024, Vol. 14 Issue 3, p44-69. 26p. |
| Databáze: | Business Source Ultimate |
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