Computational Content Analysis in Advertising Research.
| Autor: | Barari, Mojtaba1 (AUTHOR) Moji.barari@newcastle.edu.au, Eisend, Martin2,3 (AUTHOR) |
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| Zdroj: | Journal of Advertising. Oct2024, p1-19. 19p. 3 Illustrations. |
| Databáze: | Business Source Ultimate |
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