The Relative Effectiveness of Conditioning One or Two Attributes to a Brand.
| Autor: | Eckmann, Lisa1 (AUTHOR) eckmann@wiwi.uni-frankfurt.de, Landwehr, Jan R.1 (AUTHOR), Högden, Fabia2 (AUTHOR), Unkelbach, Christian2 (AUTHOR) |
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| Zdroj: | Journal of Experimental Psychology. Applied. Sep2024, Vol. 30 Issue 3, p496-509. 14p. |
| Databáze: | Business Source Ultimate |
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