DOES CELEBRITY ENDORSEMENT INFLUENCE PURCHASE INTENTIONS THROUGH PRODUCT PERCEIVED QUALITY?-A CONSUMER PERSPECTIVE.

Autor:	Chakkambath, Ranjith Somasundaran1, Nair, Sreejaa G.2, M., Bibin Thomas3
Zdroj:	PRERANA: Journal of Management Thought & Practice. Sep2024, Vol. 16 Issue 2, p34-44. 11p.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu