Factors Influencing Customer Commitment to Online Service Brands: An Exploratory Study.
| Autor: | B., Harish1 harish@rajagiri.edu, Thomas, Sam2 Sam@cusat.ac.in |
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| Zdroj: | IUP Journal of Marketing Management. Aug2024, Vol. 23 Issue 3, p129-150. 22p. |
| Databáze: | Business Source Ultimate |
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