Purchase Intention of Gen X and Millennials for Eco-Friendly Home Appliances: A Moderated Multi-Group Analysis.
| Autor: | Riyaz, Mehvish1 mehvishriyaz.59@gmail.com, Jan, Anisa2 anisa.jan@islamicuniversity.edu.in, Khan, Danish3 danish.khan@iust.ac.in, Nadroo, Zeeshan Majeed1 Zeeshanmajeed7@gmail.com |
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| Zdroj: | IUP Journal of Marketing Management. Aug2024, Vol. 23 Issue 3, p5-26. 22p. |
| Databáze: | Business Source Ultimate |
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