Unboxing the child influencer paradoxes: a research agenda.
| Autor: | Rotimi, Irmine Keta1 (AUTHOR) irmine.rotimi@aut.ac.nz, Yap, Sheau-Fen1 (AUTHOR), Wooliscroft, Ben1 (AUTHOR) |
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| Zdroj: | Journal of Marketing Management. Sep2024, Vol. 40 Issue 11/12, p1030-1057. 28p. |
| Databáze: | Business Source Ultimate |
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