Cross-selling challenges and opportunities: navigating managerial expectations, emotional exhaustion, and sales performance.
| Autor: | Yeniaras, Volkan1 (AUTHOR) volkan.yeniaras@ozyegin.edu.tr, Kaya, Ilker2 (AUTHOR), Maden Eyiusta, Ceyda1 (AUTHOR) |
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| Zdroj: | Journal of Marketing Theory & Practice. Oct2024, p1-33. 33p. 3 Illustrations. |
| Databáze: | Business Source Ultimate |
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