Mapping collective consciousness to consumer research: In‐person to virtual social presence.

Autor: Lee, Hyunjung Crystal1 (AUTHOR) hyunjung.lee@uc3m.es, Broniarczyk, Susan M.2 (AUTHOR), Zheng, Jianqing2 (AUTHOR)
Zdroj: Journal of Consumer Psychology (John Wiley & Sons, Inc. ). Oct2024, Vol. 34 Issue 4, p694-704. 11p.
Databáze: Business Source Ultimate
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