Consumers’ quest for justice: a multi-actor analysis of formal legal complaints.
Autor: | Arora, Swapan Deep1 (AUTHOR) swapana@iimamritsar.ac.in, Chakraborty, Anirban2 (AUTHOR), Narayanamurthy, Gopalakrishnan3 (AUTHOR) |
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Zdroj: | Journal of Marketing Theory & Practice. Oct2024, p1-24. 24p. 1 Illustration. |
Databáze: | Business Source Ultimate |
Externí odkaz: |