Consumers’ quest for justice: a multi-actor analysis of formal legal complaints.

Autor: Arora, Swapan Deep1 (AUTHOR) swapana@iimamritsar.ac.in, Chakraborty, Anirban2 (AUTHOR), Narayanamurthy, Gopalakrishnan3 (AUTHOR)
Zdroj: Journal of Marketing Theory & Practice. Oct2024, p1-24. 24p. 1 Illustration.
Databáze: Business Source Ultimate