How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation.
| Autor: | Çam, Mehmet Safa1 (AUTHOR) msafacam@aksaray.edu.tr, Çelik, Fatih2 (AUTHOR), Ibrahim, Blend3,4 (AUTHOR), Gligor, David5 (AUTHOR) |
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| Zdroj: | Journal of Advertising. Sep2024, p1-20. 20p. 6 Illustrations. |
| Databáze: | Business Source Ultimate |
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