Authenticity in TikTok: How content creator popularity and brand size influence consumer engagement with sponsored user‐generated content.

Autor: Walsh, Darlene1 (AUTHOR) darlene.walsh@concordia.ca, Kliamenakis, Argiro2 (AUTHOR), Laroche, Michel1 (AUTHOR), Jabado, Sarah1 (AUTHOR)
Zdroj: Psychology & Marketing. Nov2024, Vol. 41 Issue 11, p2645-2656. 12p.
Databáze: Business Source Ultimate
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