Deploying artificial intelligence in services to AID vulnerable consumers.

Autor: Hermann, Erik1 (AUTHOR) ehermann@escp.eu, Williams, Gizem Yalcin2 (AUTHOR), Puntoni, Stefano3 (AUTHOR)
Zdroj: Journal of the Academy of Marketing Science. Oct2024, Vol. 52 Issue 5, p1431-1451. 21p.
Databáze: Business Source Ultimate