Deploying artificial intelligence in services to AID vulnerable consumers.
Autor: | Hermann, Erik1 (AUTHOR) ehermann@escp.eu, Williams, Gizem Yalcin2 (AUTHOR), Puntoni, Stefano3 (AUTHOR) |
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Zdroj: | Journal of the Academy of Marketing Science. Oct2024, Vol. 52 Issue 5, p1431-1451. 21p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |