PRODUCT INNOVATION: A TOOL FOR COMPETITIVE ADVANTAGE IN NIGERIA.
| Autor: | S. N., Abereola1 abereola_sn@fedpolyado.edu.ng, T., Ogundele1 ogundeletaiwo176@yahoo.com |
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| Zdroj: | British Journal of Management & Marketing Studies. 2024, Vol. 7 Issue 3, p177-187. 11p. |
| Databáze: | Business Source Ultimate |
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